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Sharing the Gospel with the Wealthy, Worldly, and Well-Educated

We Believe

W3s need Jesus
W3s are evangelistically neglected
W3s require a different approach




Are You or Someone You Know a W3?

While it is difficult to precisely define the W3 population, they come from a wide variety of backgrounds and professions (e.g. business, law, health care, engineering, arts, academia). Here are some characteristics that might suggest that you or someone you know is a W3:

  • You are college educated and you may even have a graduate degree or two
  • You are a professional building a career, not just working a job
  • You enjoy material blessings and are comfortable, if not affluent
  • You aspire to success and are passionate about what you do
  • You are a critical thinker and value thoughtful dialogue with others

If this describes you and you support our mission, please contact us!


Intended Impact

We are focused on those Seventh-day Adventist Christians who are best positioned to reach W3s with the Gospel for one of the following reasons:

  • They are socioeconomically, educationally, or culturally similar to W3s
  • They come into contact with W3s on a regular basis even if they are not themselves inherently similar
  • For both groups, our objective is to help maximize their willingness and ability to be an effective witness to W3s in their sphere of influence

In addition, for those who are themselves similar to W3s, our objective is to help:

  • Deepen their sense of community and affiliation within the Seventh-day Adventist Church
  • Encourage devotion to God within the challenging context of W3 society (Matthew 19:23-24)
  • Harness the time, talents, and treasure of this group in support of the broader Seventh-day Adventist Church and its mission

Organizing Principles

We believe based on guidance from the Bible, the Spirit of Prophecy, and our personal experience that W3s are most effectively reached through personal relationships with heart-converted Christians which leads to interest in knowing Jesus Christ.

Therefore, at its core, W3 evangelism requires increasing the number, commitment, and evangelistic capability of Seventh-day Adventist Christians who have the access and ability to develop personal relationships with W3s.

Given this foundation, we hold to the following three principles in organizing our efforts:

01: Community & Affiliation

Strengthening the sense of community and affiliation among W3 Seventh-day Adventist Christians will help retain, motivate, and activate this group for evangelism.

02: Discipleship & Equipping

Developing resources, training, and methods for discipleship and personal evangelism specific to the W3 context will help deepen their personal walk with the Lord and equip them to be more effective witnesses in their spheres of influence. This will result in more personal evangelism being conducted among W3s.

03: Supporting the Church & Ministries

W3 Seventh-day Adventist Christians have talents, experiences, and resources which could be leveraged to support the church as well as W3 focused ministries. This will result in greater evangelistic impact on this world, and a greater sense of ownership and investment on the part of this group.

Some are especially fitted to work for the higher classes. These should seek wisdom from God to know how to reach these persons, to have not merely a casual acquaintance with them, but by personal effort and living faith to awaken them to the needs of the soul, to lead them to a knowledge of the truth as it is in Jesus.
— Ellen White, the Ministry of Healing, p. 213


David Kim

David is an Adventist business executive. After earning his MBA from Stanford University, he built a career in business strategy as a management consultant with a top strategy consultancy. He is now a senior executive at a global financial services company. Prior to his business career, David was a professional cellist with the Hong Kong Philharmonic. He earned a Bachelors degree from the Eastman School of Music, and a Masters from Northwestern University in cello performance. David has been a featured speaker for a variety of groups including Generation.Youth.Christ (GYC), Adventist Laymans Services and Industries (ASI), the General Conference of Seventh-day Adventists, CAMPUS, and the UC Berkeley Adventist Christian Fellowship. He can also be heard as a cellist with "The Lamb Wins" and "The King Dreams". David lives with his wife, Grace, and his children, Solomon and Claire, in Tokyo, Japan.

Cynthia Heidi

Cynthia is a management consultant. She earned a Bachelors degree in chemical and biomolecular engineering from Georgia Tech and an MBA from the Harvard Business School. Cynthia enjoys the outdoors, cooking, and fitness; she’s also passionate about mentoring young people and engaging university students with their local church.